Monday, 8 February 2010

The demise of the item number...

I love watching a good Indian flick and there is nothing like a Bollywood number to get your spirits lifted. But, ah yes, the but, there is something amiss with many of these songs coming out. They are short. All right, the demise of the six minute blast to the 3 minute blip is probably evidence of creeping western (American) influence, but one thing I miss is the video.

You see, a Bollywood song is meant to have colour, dancer and extravagance. Of course a six minute song allowed this, but even with a three minute repetitive jingle/tune, there is still time for a decent piece of choreography. Well, no longer. Instead, now when you flick onto B4U or some other Indian music channel, you get lame videos. And not really videos, but more like a 90 second trailer that features the chorus and maybe one verse with the words 'coming soon' burned as subtitles into the video.

You know what, I could actually put up with that. But the videos themselves are crap. No more colours or extravagance. No more beautifully choreographed moves reflecting centuries of tradition. No more convoluted plots of boy meets girl. Hey, why bother with the plot. Now a typical, 'modern', 'hip' Bollywood video is something like this:

Gimpy Boy and Facelifted anorexic pasty looking chick (with distorted breasts) go to club. Girl is savvy and wild, boy acts like an even bigger gimp. Lots of flashing lights, drinks sprayed onto girl's body (phallic) and people having 'fun'.

If I wanted to see that, I could go to the Ministry on a Friday night. Oh well, it isn't all over yet. One of the better Item Numbers in recent years (the Tamil version of the song is so much nicer...)

3 comments:

magiceye said...

very true
miss it too!

Asad said...

I guess that's what happens when you becomes the globe's back office...

el director! said...

plus instead of evocative and sultry women, we now have crass sex symbols on screen.